We're BALI. Get to know us!


Sofía
Founder + the creative & visionary soul behind BALI
Digital nomad for 5+ years
Online business entrepreneur and coach
Multilingual Japanologist
Skilled in Shopify, Etsy, Canva & web design
Built multiple income streams
Learned everything by doing.
Rico
Co-founder + the systems brain & strategist
Business graduate
Master-level background in Digital Marketing
7 years experience in B2B sales + customer acquisition
Self-made entrepreneur
Helps people and companies grow with clarity + structure.

BELIEVE in yourself. ACHIEVE your dreams. LEAD with your story. INSPIRE others. That’s BALI
Our values, the heart of BALI

Freedom
Not just the ability to go anywhere, but the permission to be fully yourself.
We build businesses that create time, choice, and space to live deeply.
Integrity
Doing what feels right, even when no one’s watching.
Every strategy, product, and post comes from honesty, never from hype.
Depth
We don’t skim the surface. Our work invites reflection, intention, and connection.
Beauty
Because beauty inspires action. From words to design, we create with care.
Flow & Rhythm
Work, rest, create, repeat, your way.
We honor seasons, not schedules. Success has its own beat.
Community
Freedom is even better when shared.
We rise together, celebrating each other’s wins, lessons, and stories.
Become part of BALI